Customers are divided evenly among 6 different demographics: Students, Youth, Businessmen, Housewives, Elderly, and Tourists. Each demographic prioritizes one food stat over the others and rates you accordingly.
When customers rate you highly enough, they may give you plans for promoting your restaurant. Running these plans usually boosts profits for a day and often attracts a new regular customer. It's also common to find a recipe or dish after running an event.
Students: Brain UP
Name
Unlock 1
Unlock 2
Plan
Kid
Birthday Discount
Wannabe Singer 100 points
New Equipment
Little Girl
Kid's Dishes
Hyper Kid 100 points
Toy Prizes / gives Chicken Bowl if served Fried Rice
Gourmet Kid
Initially Available
Student Discount / Distribute Menus / Invite Gourmet Reporter
Preschooler
Toy Prizes
Little Girl 100 points
Birthday Cake / suggests TV Ads if served Onigiri / gives Onigiri if served Rice
Hyper Kid
Distribute Menus
Gourmet Kid 100 points
Kid's Dishes / gives Omelette if served Chicken Bowl
Female Student
Student Discount
Gourmet Kid 100 points
Foreign Menus / Hire Clemin Tyne
Sports Kid
New Equipment
Kid 100 points
Kid's Event / Hire Basala Mick
Wannabe Singer
Birthday Cake
Preschooler 100 points
Birthday Discount / Hire Ann Nonymous
Youth: Texture
Name
Unlock 1
Unlock 2
Gift
Trader
Initially Available
Water Tasting / gives Fried Udon if served Udon
Yuppie
Store Cleaning
Freelancer 100 points
Pamphlets / Hire Margie Fuller / gives Japanese Pasta if served Spaghetti
Freelancer
Initially Available
Store Cleaning / Watch Sports / gives Champon if served Ramen
Dancer
Canned Food
Researcher 100 points
Naming Rights / suggests Radio Ads if served Omelette / gives Pasta Carbonara if served Spaghetti
Researcher
Pamphlets
Trader 100 points
Canned Food / gives Yakisoba if served Soba
Pop Idol
Naming Rights
Dancers 100 points
Banners
Actor
Serve Crab Fried Rice to Trader
Performer 100 points
Food Tasting
Performer
Banners
Pop Idol 100 points
Chocolate Tasting
Businessmen: Health UP
Name
Unlock 1
Unlock 2
Gift
Programmer
Initially Available
Mobile Phone Ads / gives Miso Soup if served Seafood Soup
Secretary
Coupons
Manager 100 points
Hand Out Tissues / gives Okonomiyaki if served Gyoza
Manager
Free Souvenirs
Eating Champ 100 points
Coupons / Cheese Tasting / gives Chowder if served Seafood Soup
Sumo Wrestler
Fancy Napkins
Magnate 100 points
Stew Cooking / Invite Pro Wrestler
Executive
Mobile Phone Ads
Programmer 100 points
Eating Contest / gives Pork Bun if served Shumai
Eating Champ
Eating Contest
Executive 100 points
Free Souvenirs / Manners Class / gives Hamburger Steak if served Sauteed Chicken
Samurai
Serve Yakisoba to Sumo Wrestler
Sumo Wrestler 100 points
Local Festival / Hire Julia Kid
Magnate
Hand Out Tissues
Secretary 100 points
Fancy Napkins / Pro Chef Class
Housewives: Appearance
Name
Unlock 1
Unlock 2
Gift
Artist
Initially Available
Point Cards / EZ Cooking Class / gives Yakitori if served Karaage
Celebrity
Add Spring Water
Singer 100 points
Endorsement / Hire Pine Appleton / gives Sashimi if served Grilled Fish
Lingerie Seller
Point Cards
Artist 100 points
Hostel Promotion / Chef Lecture / gives Pork Cutlet if served Croquette
Hina
Serve Seafood Soup to Exec. Assistant
Exec. Assistant 100 points
Cooking Class / Hire Ginela Clawson / gives Soba if served Rice
Singer
Theme Song
Adventurer 100 points
Add Spring Water / gives Caeser Salad if served Salad
TV Personality
Endorsement
Celebrity 100 points
Free Vouchers / gives Veggie Stir Fry if served Salad
Adventurer
Hostel Promotion
Lingerie Seller 100 points
Theme Song / Nutrition Class / Hire Rachel Raygun
Exec. Assistant
Free Vouchers
TV Personality 100 points
Pro Chef Lecture
Elderly: Health UP
Name
Unlock 1
Unlock 2
Gift
Chess Player
Initially Available
Cleaning / Hire Gordy Ramsly / gives French Fries if served Toast
PTA Member
Skyscraper Ads
Tea Master 100 points
Farm-Fresh Food / gives Parfait if served Ice Cream
Hot Springs Fan
Radio Ads
Chess Player 100 points
Inn Promotion / Seaweed Cooking / gives Hamburger if served Toast
Tea Master
Online Ads
Gambler 100 points
Skyscraper Ads / hire Alton Green / gives Pudding if served Ice Cream
Gambler
Inn Promotion
Hot Springs Fan 100 points
Online Ads / Fish Cooking / gives Pizza Toast if served Toast
Noh Actor
Farm-Fresh Food
PTA Member 100 points
Skin Care Class
King
Serve Shark Fin Soup to Noh Actor
Noh Actor 100 points
Invite Grizzly Bearington
Wairobot
Invite Wairobot
∅
∅
Tourists: Rarity
Name
Unlock 1
Unlock 2
Gift
Tourist
Foreign Menus
∅
Foreign Posters / gives Doughnut if served Ice Cream
Buyer
Foreign Posters
Tourists 100 points
Magazine Ads / Exotic Food Tasting / Invite Injured King
Gangster
TV Ads
Opera Singer 100 points
Invite Wairobot
Opera Singer
Magazine Ads
Buyer 100 points
Health Food Club / Hire Natalie Duvet
Oil King
Invite Injured King
∅
Space Choco Tasting
Koala
Serve Karaage to Oil King
Oil King 100 points
Gourmet Food Club
Necromancer
Serve Hamburger Steak to Hero
Hero 100 points
Expert Eating Class / Hire Snowy Hilton
Hero
Serve Yakitori to Koala
Koala 100 points
Invite Princess Prin
Cafeteria Nipponica Guide ✍